Product Positioning-Packaging Strategy Product positioning can be regarded in two aspects, firstly from marketing point of view and secondly, from merchandize assurance. Packaging on the other hand plays a promising role in highlighting positioning strategy through multiple phases. Protection from Environmental Influence Safe delivery of goods is the key to reach customer satisfaction. When it …

The attractive display of vacuum-packed foods on the shelves displays innovation at its best. Vacuum pouches offer a lot more than the aesthetics. Advantages and Risks of Vacuum Packed Foods Vacuum packing, also referred to as reduced oxygen packing and utilizes special packing materials referred to as vacuum pouches. Presence of oxygen creates a rich …

Liner Material - For Stronger Packaging Solution Liner materials are manufactured as per the custom requirement. It is meant for additional support for packaging materials that are especially in a bag shape or even a container. These liners are made from different raw materials which will be chosen based on the grade of usage such …

Most manufactured products inevitably need protection from atmospheric influences no matter how inert they are. This is because the composition of atmosphere has various elements, which will always react to a certain extent with most physical elements. Moisture sensitive products are those that are affected by the presence of humidity and oxygen in the atmosphere. …

In packaged and stored foods, lipid oxidation occurs in the presence of oxygen reducing the quality and life of the product. According to research done in the year 2004, an oxygen level of 4-5 ppm is just enough to drastically reduce the shelf life of products like canned meats and vegetables to a period of …

Different Kinds of Packaging Films for Different Industries The inception of flexible packaging films has lead to creation of unique packaging materials like thermoform films, barrier films, film lines, and many more. Food products, pharmaceutical and consumer products need special attention in packaging therefore packaging materials are produced with specific properties that remain protective and …

Possible Number of Layers Provided in Barrier Films Barrier films are produced in 3, 5 7 and 9 layer forms. And the films variety is selected to pack different materials like liquid, semi liquid, food products, consumer products, etc. The co-extrusion technology that is applied in the manufacturing of barrier films helps to get strong …

Inception of Vacuum Technology in Packaging Vacuum technology has been in application of pumps and motors and in recent days packaging industry appears to make use of this technology to provide better shelf live for products. A vacuum pouch is one of the interesting technologies which are found to be very supportive in packing processed …

A flexible thermoforming films enhances maximization of efficiency and quality by providing protection of packages during transportation, extend shelf life as well as improving the product presentation. They are constructed with high quality a material that improves their efficiency and consistently throughout the life cycle of the packed products. The Mode of Operation and Features …